Purit Hand Sanitizer is a fast and effective instant hand sanitizer that protects hands by killing germs like bacteria and viruses as it contains 70% alcohol, delivering on the promise of killing 99.9% of germs. it's a great hygiene solution for mums and families needing on-the-go protection, whilst leaving your hands feeling refreshed & non-sticky.
Due to the Covid-19 pandemic, the Purit brand was looking to launch a brand new line of hand sanitizer products to cater to the growing demand.
To create awareness for PURIT hand sanitizer by leveraging media platforms that resonate with the target audience to achieve brand goals.
The Big Idea
Establish the brand as the No1 Hand Sanitizer through engaging and captivating activity.
We created a catchy theme song that communicated key brand messaging and leveraged micro-influencers to boost the reach and encourage trial.
The campaign gained 6.5 million impressions across social platforms.