Purple Shop are an online retail platform aggregating products and services of vendors of Maryland Mall now Purple Maryland as well as external vendors. They serve a retail customer base that continues to grow exponentially, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more.
Purple Group was looking to launch Purple Shop e-commerce platform in a never-seen before creative way.
Develop a campaign plan that will communicate the overall vision of the parent company and announce the launch of the online platform, Purple shop.
The Big Idea
#Eat #Wear #Play #Glam #Travel #Shop Purple
Our campaign idea was based on the idea that Purple shop has everything a shopper would ever need, whether its food, fashion, entertainment, beauty, or travel.
We partnered with Music sensations, Teni, The Cavemen, and Joeboy as well as other mini influencers to help build awareness towards our launch event and attract the proper audience to attend.
We created a landing page whatispurple.com and asked our followers to post images of something Purple.
The campaign garnered 11.2 million impressions and 1.3 million engagement across social platforms.
We also received over 2,234 email signups ahead of the launch event.