Gajimare is an African skincare brand that employs traditional African methods and innovations to create affordable luxury skincare products.
– Create a brand identity for an unknown African skincare brand based in Kenya.
– Increase awareness for the brand and drive sales.
Build awareness for an unknown skincare brand and promote the brand through a creative marketing plan.
The Big Idea
Our campaign idea was based on the insight that most existing skincare products are not made specifically for the black (African) skin. Africans need (want) a product that is specifically made by Africans for the African skin. We created unique branding elements based on African concepts and symbols. Our brand typography was also African inspired.
The campaign garnered 4.2 million impressions and 1.3 million engagement across social platforms.
Following also increased by over 205%.