For Protected Hands Launch Campaign


With the COVID-19 pandemic shaking things up, the Purit brand saw an opportunity to penetrate the market. They wanted to launch a new line of hand-sanitizer products to meet the skyrocketing demand.

That’s where we came in! We were tasked with creating awareness for PURIT hand sanitizer by leveraging media platforms that resonate with the target audience to achieve the brand goal.

What we did

To encourage people to give Purit a chance and establish it as the top hand sanitizer brand, we crafted a catchy theme song. We also partnered with micro influencers to help us reach more people and build a stronger connection with our brand.

We successfully hatched our plans, and the campaign gained 6.5 million impressions across social platforms, a real testament to our strategy and execution.